The B2B Playbook is a B2B marketing podcast for founders and small marketing teams who want marketing that turns into revenue. Every week George Coudounaris and Kevin Chen break down paid media and LinkedIn Ads, content, SEO, demand generation and sales and marketing alignment - what's working now, what isn't, and how to fix it without a huge team or budget.
You'll hear our own frameworks - the 5 BEs and Closed Circuit Selling - plus operators like Aaron Ross (Predictable Revenue), Anthony Pierri and Asana's Matt Maynard. 240+ episodes in, with new ones every week.
Want help putting it into practice?
B2B marketing and LinkedIn Ads agency: https://theb2bplaybook.com/demand-generation-agency
The B2B Incubator: https://theb2bplaybook.com/demand-generation-course
CRO School: https://theb2bplaybook.com/cro-school
Closed Circuit Selling (the book): https://theb2bplaybook.com/closed-circuit-selling
Weekly newsletter: https://theb2bplaybook.com/newsletter
This podcast is hosted by
The B2B Playbook
The B2B Playbook is a B2B marketing podcast for founders and small marketing teams who want marketing that turns into revenue. Every week George Coudounaris and Kevin Chen break down paid media and LinkedIn Ads, content, SEO, demand generation and sales and marketing alignment - what's working now, what isn't, and how to fix it without a huge team or budget.
You'll hear our own frameworks - the 5 BEs and Closed Circuit Selling - plus operators like Aaron Ross (Predictable Revenue), Anthony Pierri and Asana's Matt Maynard. 240+ episodes in, with new ones every week.
Want help putting it into practice?
B2B marketing and LinkedIn Ads agency: https://theb2bplaybook.com/demand-generation-agency
The B2B Incubator: https://theb2bplaybook.com/demand-generation-course
CRO School: https://theb2bplaybook.com/cro-school
Closed Circuit Selling (the book): https://theb2bplaybook.com/closed-circuit-selling
Weekly newsletter: https://theb2bplaybook.com/newsletter
This podcast is hosted by